Paid Advertising
Services for Businesses
Paid advertising can put your business in front of potential customers immediately. But simply paying for clicks does not mean those clicks will turn into customers.
Van Isle SEO builds PPC campaigns around what happens after the click.
We combine paid search strategy, campaign management, conversion tracking, landing-page recommendations and ongoing optimization to help businesses generate more qualified leads and sales without wasting advertising budget.
Whether you need Google Search Ads, Shopping campaigns, Performance Max, remarketing or paid social, the goal stays the same: turn advertising spend into measurable business growth.
A Better PPC Strategy Should Do More Than Generate Clicks
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Reach People Ready to Take Action
We focus advertising spend around the searches, audiences, services and products most closely connected to revenue. That means prioritizing commercial intent instead of paying for traffic that looks good in a report but never turns into enquiries or sales.
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Reduce Wasted Ad Spend
PPC performance often improves as much from what we remove as from what we add. Search-term analysis, negative keywords, location targeting, bid adjustments, campaign structure and budget allocation help reduce spending on traffic that is unlikely to convert.
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Turn Paid Traffic Into Revenue
Getting the click is only half the job. We look at conversion tracking, landing pages, calls to action, forms, messaging and user behaviour to identify opportunities to turn more paid visitors into leads and customers.
Our Core PPC Services
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Google Search Ads
Reach potential customers at the exact moment they are searching for your services or products.
Google Search campaigns can include:
Commercial keyword targeting
Competitor and market research
Campaign and ad-group structure
Responsive Search Ads
Negative keyword management
Location targeting
Call-focused campaigns
Bid and budget optimization
Conversion tracking
Search-term analysis
Search Ads are particularly effective for businesses where customers actively search Google before choosing a provider.
Our focus is not generating the highest possible number of clicks. It is generating the right clicks at a cost that makes sense for your business.
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Performance Max & Shopping Ads
For e-commerce businesses and advertisers with strong visual or product-based offers, Google Shopping and Performance Max can expand paid visibility across the Google ecosystem.
Campaigns may include:
Google Shopping
Performance Max
Merchant Center optimization
Product-feed improvements
Product segmentation
Audience signals
Asset testing
Budget allocation
Conversion-value tracking
ROAS analysis
The goal is to give Google enough high-quality data and structure to find profitable opportunities while maintaining clear visibility into what is actually generating revenue.
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Meta Ads
Facebook and Instagram can help businesses reach customers before they actively search.
Meta advertising may include:
Facebook Ads
Instagram Ads
Lead-generation campaigns
Website conversion campaigns
Audience targeting
Remarketing
Creative testing
Offer testing
Lookalike audiences
Campaign optimization
Meta works particularly well when strong creative, a clear offer and the right audience come together.
Rather than simply increasing reach, campaigns are structured around measurable business outcomes.
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Remarketing & Retargeting
Not everyone becomes a customer on their first visit.
Remarketing campaigns help reconnect with people who have already visited your website, viewed products, interacted with your business or entered part of your conversion journey.
This may include:
Google remarketing
Meta retargeting
Cart-abandonment audiences
Website visitor audiences
Product remarketing
Existing customer exclusions
Sequential messaging
Conversion-focused audience segmentation
Remarketing can help turn existing traffic into more value instead of continuously paying to acquire completely new visitors.
PPC Strategies Built Around Your Industry
What Goes Into Each PPC Strategy?
No two advertising accounts need exactly the same campaign mix.
The right channels depend on how customers discover your business, how much a conversion is worth, your sales cycle, your geographic market and how much advertising data is already available.
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Search advertising focuses your budget on people actively searching Google for the services, products or solutions you offer.
A Google Search Ads strategy may include:
Keyword research
Search-intent analysis
Competitor research
Campaign architecture
Ad-group structure
Responsive Search Ads
Ad assets
Negative keyword development
Geographic targeting
Device adjustments
Bid strategy
Budget allocation
Search-term reviews
Call tracking
Form conversion tracking
Landing-page recommendations
A/B testing
Ongoing optimization
Search campaigns work best when keywords, advertising copy, landing pages and conversion tracking are treated as one connected system.
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E-commerce and product-focused campaigns require more than simply connecting a product feed to Google Ads.
A Shopping or Performance Max strategy may include:
Google Merchant Center setup
Product feed optimization
Product-title optimization
Product categorization
Conversion-value tracking
Performance Max campaign structure
Shopping campaign structure
Product segmentation
Audience signals
Creative assets
Brand exclusions
Search-theme development
Underperforming product analysis
Budget allocation
ROAS monitoring
New-customer acquisition strategy
The focus is ultimately on profitable product visibility, not simply maximizing how often products appear.
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Meta campaigns can reach audiences based on interests, behaviour, existing customer data and interactions with your business.
A Meta Ads strategy may include:
Campaign strategy
Audience research
Conversion campaigns
Lead-generation campaigns
Creative testing
Copy testing
Retargeting
Lookalike audiences
Customer-list audiences
Placement analysis
Offer testing
Budget optimization
Pixel and tracking review
Landing-page recommendations
Lead-quality analysis
Paid social is highly dependent on creative and offer quality, so testing is built into the strategy rather than treated as an afterthought.
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Paid media becomes more efficient when businesses make better use of the traffic they already generate.
Remarketing and conversion strategy may include:
Website visitor audiences
Product-view audiences
Cart-abandonment audiences
Form-start audiences
Existing customer segmentation
Meta retargeting
Google remarketing
Landing-page analysis
CTA improvements
Form improvements
Mobile conversion review
Call tracking
GA4 conversion tracking
Google Tag Manager
Funnel analysis
The objective is not simply buying more traffic. It is increasing the amount of business generated from every advertising dollar.
The overlap between these channels is intentional.
Search captures existing demand. Paid social can create or influence demand. Remarketing helps recover visitors who did not convert immediately. Conversion optimization helps every campaign perform more efficiently.
The right mix depends on your business.
PPC Management Built Around Your Business Needs
*Ad spend is always separate from management fees and remains under your control. Most ongoing PPC engagements begin with an initial three-month optimization period so campaigns have enough data to be properly tested and improved.
Monthly PPC Management
Starting at $795
For small and growing businesses that need professional management without paying traditional agency retainers.
Typically suited to one primary advertising platform, Google Search or Meta Ads. Best for small to medium campaign structures
Your advertising budget is separate and paid directly to the advertising platform.
Custom Package
Starting at $1,500
Built for businesses managing larger budgets, multiple campaigns, multiple locations, e-commerce advertising or more than one advertising platform. Higher-spend accounts can also be structured around a custom flat fee or percentage of managed advertising spend.
One-Time Projects
Starting at $1,000
Already have someone who can manage the account but need help fixing the foundation? You receive a clear setup and strategy that can either be handed back to your internal team or transitioned into ongoing Van Isle SEO management.
PPC Roadmap: From Setup to Profitable Growth
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01: Research, Tracking & Strategy
We start by understanding what a profitable conversion actually means for your business.
This typically includes:
Business and offer review
Existing account audit
Competitor research
Keyword research
Audience research
Advertising-budget review
Conversion tracking audit
Landing-page review
Historical campaign analysis
Cost-per-lead or ROAS targets
Before scaling advertising, we need to know what success should actually look like.
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02: Build, Launch & Track
Once the strategy is clear, campaigns are built around your highest-value opportunities.
Depending on the platform, this may include:
Campaign creation
Ad-group structure
Keyword targeting
Negative keywords
Audience targeting
Ad copy
Creative assets
Location targeting
Conversion tracking
Budget allocation
Landing-page alignment
Campaigns are then launched with enough structure to learn quickly without spreading the budget too thin.
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03: Optimize & Reduce Waste
Once real campaign data starts coming in, optimization becomes increasingly important.
We review:
Search terms
Cost per click
Conversion rate
Cost per conversion
Lead quality
Keyword performance
Audience performance
Ad performance
Device performance
Location performance
Budget distribution
Landing-page behaviour
Poor-performing traffic is reduced while more budget is directed toward areas showing stronger commercial potential.
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04: Scale What Works
Once campaigns demonstrate consistent performance, we look for opportunities to grow.
Scaling may include:
Increasing profitable budgets
Expanding keyword coverage
Adding new campaigns
Testing new offers
Introducing remarketing
Adding additional locations
Expanding into new geographic markets
Testing additional advertising platforms
Improving landing pages
Testing new creative
Increasing conversion rates
The goal is controlled growth.
Based in British Columbia. Built to Advertise Across Markets.
Van Isle SEO is based on Vancouver Island, British Columbia, but paid advertising is not restricted by geography.
Campaign strategy, tracking, optimization, reporting and account management can all be handled remotely while advertising reaches customers locally, nationally or internationally.
We work with businesses that need paid acquisition support without the cost and account layers that often come with a traditional large agency.
Canada
From Victoria and Vancouver to Calgary, Toronto and beyond, we can build PPC campaigns around the markets where your customers actually search and buy.
Local businesses may focus tightly on individual cities or service areas, while national and e-commerce campaigns can reach customers across Canada.
Location targeting, keyword strategy and advertising budgets are built around the economics of each market rather than using the same approach everywhere.
United States
Van Isle SEO can support businesses advertising across U.S. markets at local, regional and national levels.
Campaigns can be structured around individual cities, states, service areas or national audiences depending on your business model and growth objectives.
Europe
We also work with businesses across European markets and companies expanding between Europe and North America.
Advertising strategy can account for different markets, currencies, languages, audience expectations and competitive environments.
Why Work With Van Isle SEO
Strategy Stays Connected to Your Budget
Your advertising budget should be treated like an investment, not an excuse to generate impressive-looking traffic numbers.
Campaign decisions are tied back to leads, sales, conversion quality and business value wherever possible.
PPC + Search + Website Strategy
Paid advertising does not operate in isolation.
Our background across SEO, content, websites and conversion strategy allows us to look beyond the ad account and identify problems that may actually be happening on the landing page or elsewhere in the customer journey.
Tracking Before Scaling
More advertising spend does not fix poor measurement.
We prioritize conversion tracking and campaign data so decisions can be based on what is actually producing results rather than assumptions.
FAQs
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Every engagement is built around the business, platform and advertising objectives.
Services may include campaign strategy, keyword research, audience research, campaign setup, ad copy, negative keyword management, bid and budget optimization, conversion tracking, remarketing, Performance Max, Shopping campaigns, Meta Ads, reporting and landing-page recommendations.
The exact mix depends on your business and campaign complexity.
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Monthly PPC management starts at $795 CAD per month.
Custom and more complex accounts start at $1,500 CAD per month, while one-time PPC audits, builds and strategy projects start at $1000 CAD.
Advertising spend is separate and paid directly to Google, Meta or the relevant advertising platform.
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There is no universal minimum that works for every business.
A realistic budget depends on your industry, average cost per click, geographic market, conversion rate and what a new customer is worth.
A contractor in a competitive city may require a very different budget from an e-commerce store or niche B2B company.
We assess the market and recommend a budget based on the amount of data and opportunity required to run a meaningful campaign.
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No.
Your management fee pays Van Isle SEO for strategy, campaign management, optimization, reporting and related work.
Your advertising budget is paid separately and directly to Google, Meta or another platform.
This keeps your media spend transparent and completely under your control.
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Paid advertising can begin generating traffic and leads shortly after campaigns launch, but that does not mean campaigns are immediately optimized.
The first weeks typically generate data that helps identify which keywords, audiences, ads and landing pages perform best.
Performance generally becomes more efficient as enough conversion data accumulates to make better optimization decisions.
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Yes.
We can audit an existing account, identify wasted spend and structural problems, improve tracking, rebuild campaigns where necessary and continue managing the account.
You do not need to start from scratch if valuable historical data already exists.
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Google Ads is the primary PPC platform for many of our clients.
Depending on the business, campaigns may also include Meta Ads, Google Shopping, Performance Max, remarketing and other paid acquisition channels.
We recommend platforms based on customer behaviour rather than trying to run ads everywhere.
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