SEO & AEO Services for Businesses
Search has changed. Customers no longer discover businesses through one channel or one type of result.
They search on Google, compare businesses in local results, ask AI tools for recommendations, review websites, and decide whether a company feels credible before making contact.
Van Isle SEO builds search strategies around that full journey.
Our services combine traditional SEO, local visibility, AI search optimization, and conversion strategy to help businesses become easier to find, easier to understand, and easier to choose.
A Modern SEO Strategy Should Do More Than Increase Traffic
-
Attract the Right Searchers
We focus on the searches most closely connected to your services, products, locations, and customer needs. The goal is not simply to increase visits, but to bring in people who are more likely to enquire, book, or buy.
-
Build Visibility Across Modern Search
We strengthen your presence across traditional Google results, local search, Google Maps, and AI-led discovery. This can include service pages, location pages, structured content, authority signals, and clearer topical coverage.
-
Turn Visibility Into Business Growth
We improve the pages and user journeys that influence real outcomes. That may include stronger calls to action, clearer messaging, better internal linking, improved trust signals, and conversion-focused page structure.
Our Core SEO & AEO Services
-
Local SEO
This includes visibility across:
Google organic results
Google Maps and the local Map Pack
Google Business Profile
Local service and location searches
AI-generated local recommendations
Regional business discovery
A strong local SEO strategy may involve improving your Google Business Profile, strengthening service and location pages, earning relevant citations, building local authority, generating reviews, and creating clearer connections between your website and the areas you serve.
-
National SEO
This may include visibility across:
Canada
The United States
Multiple provinces or states
English- and German-speaking markets
E-commerce categories
Non-location-specific commercial keywords
National SEO requires more than removing city names from a local strategy. National SEO helps businesses compete across broader markets without limiting growth to one city or region. Our national SEO services are built for businesses ready to compete beyond a single local market.
-
AI Search Optimization
This can include:
Entity and brand optimization
Clear service and expertise signals
Question-based information architecture
Original research and data
Authoritative citations
Third-party mentions
Schema and structured data
Our GEO and AI search optimization services help businesses strengthen both traditional search visibility and their presence across emerging AI discovery platforms.
-
International SEO
International SEO can help improve:
Visibility across multiple countries
Rankings in new international markets
Multilingual keyword targeting
Country and language targeting
Hreflang implementation
International site structure
Localized content performance
Cross-market organic growth
Our international SEO services help businesses expand into new countries and languages with the right technical setup, localized search strategy, and market-specific content.
SEO Strategies Built Around Your Industry
What Goes Into Each SEO & AEO Strategy?
No two campaigns use exactly the same mix of tactics. Local, national, international and AI search strategies overlap heavily, but each emphasizes different signals based on where and how your customers search.
-
Local SEO focuses on helping businesses become more visible to customers searching within specific cities, regions or service areas.
A Local SEO strategy may include:
Google Business Profile optimization
Google Maps and Local Pack optimization
Local keyword research
City and service-area landing pages
Technical SEO
On-page SEO
Local citations and NAP consistency
Review strategy and reputation signals
Local link building
Schema markup
Internal linking
Local competitor analysis
Conversion optimization
Local SEO combines website optimization with the external signals Google uses to determine relevance, authority and geographic prominence.
-
National SEO is designed for businesses competing for search visibility across larger geographic markets rather than one individual city.
A National SEO strategy may include:
National keyword research
Technical SEO
Website architecture
Service and category page optimization
Content strategy
On-page SEO
Internal linking
Competitor gap analysis
Digital PR and authority building
Backlink acquisition
Schema markup
Content refreshes
CRO and conversion tracking
The focus shifts from local proximity signals toward topical relevance, website authority, content depth and competitive differentiation.
-
International SEO helps businesses reach customers across different countries, languages and search markets.
An International SEO strategy may include:
International keyword research
Country-specific search analysis
Multilingual SEO
German and English content localization
Hreflang implementation
International website architecture
Country or language folders
Technical SEO
Localized metadata and content
International competitor research
Authority building by market
Schema markup
Internal linking across language versions
International SEO goes beyond translation. Search behaviour, terminology, competition and user expectations can differ significantly between markets.
-
AEO expands traditional SEO toward the places where search engines and AI platforms generate direct answers, summaries and recommendations.
An AEO strategy may include:
Answer-focused content optimization
Entity optimization
Structured data and schema
Clear question-and-answer content
Topical authority development
Original research and proprietary data
Digital PR and third-party mentions
Brand citation development
Content structure improvements
E-E-A-T signals
AI Overview optimization
Internal knowledge architecture
Technical SEO
Traditional SEO fundamentals
AEO does not replace SEO. Strong technical foundations, authoritative content and trusted external signals make it easier for both search engines and AI systems to understand and reference your business.
The overlap is intentional. Technical SEO, content, authority, internal linking, structured data and conversion optimization support nearly every modern search strategy. What changes is how those elements are prioritized based on your market, audience and growth goals.
SEO Built Around Your Business Needs
Monthly Retainers
Starting at $750
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Custom Package
Starting at $3,500
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
One-Time Projects
Starting at $1,000
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
SEO Roadmap: From Audit to Organic Growth
-
01: Research, Audit & Strategy
We begin by understanding your business, customers, competitors and current search visibility.
This typically includes:
Technical SEO audit
Keyword and opportunity research
Competitor analysis
Content and ranking-gap analysis
Local / national / international search assessment
AI search visibility review
Analytics and conversion review
-
02: Fix, Build & Optimize
Once the highest-impact opportunities are clear, we begin implementation.
Depending on the strategy, this may include:
Technical fixes
Page optimization
New service or location pages
Internal linking improvements
Content creation and refreshes
Google Business Profile work
Schema implementation
CRO improvements
AEO optimization
-
03: Grow Authority & Visibility
SEO becomes increasingly powerful as the website builds relevance and authority.
Ongoing work may include:
New content
Digital PR
Link acquisition
Original research
Topical authority development
New market expansion
AI search optimization
Competitor-gap opportunities
-
04: Measure, Learn & Scale
SEO is continuously adjusted based on what is actually working.
We monitor:
Rankings
Organic traffic
Google Maps visibility
AI search visibility
Leads and conversions
Revenue where measurable
Competitor movement
What Clients Are Saying
“Really pleased with the results we’ve had working with Van Isle SEO. As a former digital marketing consultant, I appreciate the level of professionalism and experience they bring to the table.”
⭐⭐⭐⭐⭐
— Sharole Lawrence
Owner, Circle Farms
“Felix presented himself as a professional, and as someone I could rely on to boost my page ranks on Google. He also helped tweak my website, and I continue to work with Felix to this day. I highly recommend him.”
⭐⭐⭐⭐⭐
— Daniel Davidson-Pilon
Owner, Luxbuilt Legacy Homes
“Van Isle SEO built my photography website from the ground up, handling the design, copy and SEO foundations. The site reflects my brand beautifully while being built for long-term organic visibility. Communication was excellent, and I’m extremely happy with the result.”
— Marlee Fraser
Owner, Mars Fraser Photography
Based in British Columbia. Built to Work Across Markets.
Van Isle SEO is based on Vancouver Island, British Columbia, but our work is not limited by geography.
We work remotely with businesses across Canada, the United States and Europe, supporting organizations that need senior SEO strategy without requiring their search partner to sit in the same city.
Modern marketing teams are increasingly distributed. Strategy sessions, analytics, technical work, content collaboration and implementation can all be managed effectively across locations and time zones.
Our experience across both North American and European markets also gives us a broader perspective on search behaviour, competition and international growth.
Canada
From Victoria and Vancouver to Toronto and beyond, Van Isle SEO works with businesses across Canada that need experienced SEO and AEO support without the overhead of a traditional large agency. Whether the goal is dominating a local market, expanding across provinces or competing nationally, strategy is built around the actual search landscape rather than where your business happens to be headquartered.
United States
From Seattle across to Chicago and New York, we support U.S. businesses competing at local, regional and national levels. Remote collaboration allows us to work directly with business owners, internal marketing teams and agencies across the country while providing the same hands-on strategy, implementation and reporting as a local partner.
Europe
From London to Berlin and beyond, Van Isle SEO works with European businesses as well as companies expanding between European and North American markets. Our experience working across both continents is particularly valuable for international SEO, multilingual search strategy and businesses that need to understand how search behaviour and competition differ between markets.
Why Work With Van Isle SEO
Strategy Stays Close to Execution
1
You aren't paying for a senior strategist during the sales call and then having the account handed to someone junior. Strategy and execution stay closely connected.
SEO + AEO
2
Traditional search fundamentals remain essential, but our strategies also account for Google AI Overviews, answer engines and the changing ways customers discover businesses.
Technical + Content Background
3
SEO is treated as a connected system combining technical foundations, content, authority, user experience and conversion strategy.
Flexible Collaboration
4
You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
FAQs
-
Every SEO engagement is built around the opportunities that matter most for the business. Depending on your goals, services may include keyword research, technical SEO, on-page optimization, content strategy, internal linking, Local SEO, Digital PR, authority building, conversion optimization, analytics and AEO or AI search optimization.
The exact mix changes depending on whether you are competing locally, nationally or internationally.
-
SEO focuses on improving your visibility across traditional search experiences such as Google organic results and Google Maps.
AEO, or Answer Engine Optimization, expands that strategy to AI-driven search experiences such as Google AI Overviews and other platforms that generate direct answers and recommendations.
-
Yes. Van Isle SEO can work as your primary SEO partner or collaborate with an existing marketing team, developer, writer, agency, or internal specialist. We also offer fractional SEO support for businesses that already have execution resources but need experienced strategy, prioritization, and oversight.
-
Yes. While Van Isle SEO is based in British Columbia, we work remotely with businesses across Canada, the United States, and Europe. SEO strategy, technical work, content planning, analytics, and implementation can all be managed effectively across locations and time zones.
-
Pricing depends on your goals, competition, website size, and how much execution is required. Monthly retainers start at $750 CAD, one-time SEO projects start at $1,000 CAD, and custom SEO packages start at $3,500 CAD. These are starting points for lower-complexity needs, and larger or more competitive campaigns are scoped individually. For more details, visit the SEO Pricing page.
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!
